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Timothy Halloran, a distinguished member of Scheller’s marketing faculty since 2015, has earned multiple university-wide teaching awards. A seasoned consumer marketing expert, he has shaped global brands such as Coca-Cola, Home Depot, Kraft Foods, Delta Airlines, and Procter & Gamble. At Coca-Cola, he led the national launch of Powerade and co-developed Dasani, cementing his reputation for driving high-impact brand strategies. At É«»¨ÌÃ, Halloran has pioneered courses like Global Product and Brand Management and Marketing Research Tools and Design, blending academic rigor with real-world insights. He also served as Faculty Director of the EMBA program from 2020-2024. His book Romancing the Brand received multiple awards and was named a top business book by Forbes. Halloran’s research on consumer engagement in social media brand communities has garnered significant recognition, further establishing him as a thought leader in the field. He holds a DBA from the University of Florida and a master’s in marketing research from the University of É«»¨ÌÃ.