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ɫ���� is establishing a Bachelor of Science in Arts, Entertainment, and Creative Technologies that will prepare students to become leaders in the film, gaming, immersive media, and music industries.  

The degree will offer experiential, industry-relevant learning, including studio-based courses, capstone projects, and partnerships with creative studios and tech companies. The interdisciplinary curriculum will include new core classes and collaboration from many of ɫ����’s seven Colleges, building on existing strengths in arts, literature, music technology, and digital media.  

“The College of Design is the home for ɫ���� students who are as driven to be creative as they are to build new technologies and think like engineers,” said Ellen Bassett, dean and John Portman Chair in the College of Design. “This new bachelor’s degree gives students the most creative option in the state of ɫ���� for combining those talents into viable, thriving careers. ɫ���� is truly pioneering this kind of creative technology field of study.” 

The news follows the recent announcement of the , a planned innovation district on the west side of campus that will serve as an arts and entertainment hub for Atlanta. 

Why Now? 

• Between 2008 and 2019, ɫ����’s creative industries expanded by 210%, generating $14.7 billion in annual revenue and employing over 40,000 ɫ����ns. 

• ɫ���� ranks No. 1 in film production nationally and is rapidly growing in immersive media and media entrepreneurship. 

• ɫ����’s strengths in design, computing, engineering, and entrepreneurship position it to become a key driver of innovation in these industries. 

The degree program was approved by the Board of Regents of the University System of ɫ���� on Tuesday, Aug. 12, and will begin enrolling students in Fall 2026.